Is a cheap leaflet distribution service better?

Considering the current economic climate it is essential for everybody to make sure that they are taking into consideration the cost of everything they do, this is as true to your leaflet distribution as it is for buying anything, but is the cheapest option the best to go with? Or could there be unseen disadvantages to using such a service?

The truth is, yes. There are actually a few potential reasons that a cheap distribution service will not provide what you are expecting them to provide. Remember, you only get what you pay for.

First and foremost, staff will not work for free! Be wary of companies that offer to distribute your leaflets at an impossibly low rate. After all, they have to pay people to distribute your leaflets and if the pay is not fair, then a fair amount of the work won’t be done!

Alternatively a cost effective distribution service offers the lowest price that the company can achieve, while making sure that they can still operate in a successful manner. By doing this they are creating a valued company that can help you achieve what you are looking for with your leaflet drop, but not break the bank.

It is important to know the difference between a cost effective service and a cheap one. A cheap delivery service, although potentially money saving, in the long run will fail to provide the long term benefits you were hoping for with your leaflet drop. Even worse, a cheap service will often lead to the leaflets being dumped in a bin, disgusting considering that you have trusted the company to deliver them and that’s ignoring the fact that they have cost money to print and then further money to pay for a none existent delivery!

A cost effective delivery on the other hand, is an honest delivery service, striving to provide you a service that you can afford, but at the same time, making sure that the drop is possible, with staff being paid a fare wage to distribute the advertising materials, and not the pittance that they are offered from the cheap companies. Here at Folium Distribution this is what we provide. We pay our trusted staff a respectable amount, avoiding the binning of materials. Furthermore, a supervisor from folium distribution will be with the distributors at all times to make sure that the distributors are doing as they are meant to. Our prices reflect the fact that we are actually able to achieve what we promise you, giving you a cost effective, local distribution service. 

The Internet Glasses Company

Thank you to the internet glasses company for choosing to use folium distribution for their promotions in Huddersfield! 

 The internet glasses company sell all manner of glasses including budget frames, and all of your favourite designer brands all at a low cost compared to the high street. What other company would let you try the glasses before you buy? Allowing you to try the frames you like the look of at home under your own lighting and then send them back, even if you decide there not for you, just chose another pair you like. Not to mention their free two year guarantee in case of damage. Any problems you happen to have can be easily resolved as their phone lines are dealt with by real people, not those annoying automated systems that we all hate.

Not only are all of your orders approved by a qualified optician, they even let you know how they do their job here so you know that you’re getting an extremely good quality finish on all of your orders, so you are probably thinking that it’s going to be really hard to get the glasses that you want with the lenses you need. But it’s not! It’s simple too, just select your frames, choose your lenses, enter your details and the glasses will be on their way to you as soon as possible.

Why is leaflet distribution so important?

a look at why it is important for businesses not to underestimate the humble leaflet drop and why such success has been shown to come from using the industry to advertise you're company, be it small or large

its a little known fact that 80 out of the top 100 advertisers all use door to door distribution as a method of reaching their customers. As bold a statement that is, it is clear that the trend is one that is likely to continue as door to door distribution has been one of the fastest growing media since the 90's (1994).

This is likely due to the majority of people who have seen such success from this type of marketing. with a 80% chance of the customer looking at your advertising material, and up to 66% acting on it, it is clear to see that direct mail marketing is a force to be reckoned with. The direct marketing association's study of 2007 saw that a staggering 97% of people who received a leaflet were aware of it, with an astounding 72% of customers acting on their new leaflet/s. The best results shown were considered to be seen when providing a 'money off' voucher, with over 80% of customers making sure that they bag the deal they found on their welcome mat! Clearly leaflet distribution in the UK is an ever expanding, and extremely popular choice for companies to advertise their products direct to their customers.
Many companies are beginning to seek third party leaflet distribution companies as to allow them with the ability to reach out to their customers with out the stress of creating a campaign and 'manning the streets' to complete it. in doing so, it is essential to find companies that are located within that area that are able to understand you're requirements and can best suit a campaign specific to you're requirements. this can be seen in many companies, such as Folium Distribution, who are able to gain a good understanding of their chosen area (in this case, Huddersfield) and provide a specialist service based on their clients needs
Many companies are beginning to seek third party leaflet distribution companies as to allow them with the ability to reach out to their customers with out the stress of creating a campaign and 'manning the streets' to complete it. in doing so, it is essential to find companies that are located within that area that are able to understand you're requirements and can best suit a campaign specific to you're requirements. this can be seen in many companies, such as Folium Distribution, who are able to gain a good understanding of their chosen area (in this case, Huddersfield) and provide a specialist service based on their clients needs



Amazingly, the above mentioned benefits are only the trends that occur, and not really the reason behind them. in reality, people chose to use leaflet drops for many different reasons, from trying to ensure that they are delivering directly to their customers to enabling them to advertise to people who are likely to use their services in a cost effective manner.with peoples advertising budgets becoming more and more sensitive due to the current economic climate, it is key to realise that leaflet distribution prices are still at an extremely low rate allowing companies to ensure that they are getting a good service for a decent price. Within areas of England such as Huddersfield (West Yorkshire) leaflet distribution is becoming increasingly popular as an option for marketing your business, giving access to potentially large markets with extreme ease.