Monday, 11 June 2012

Why is leaflet distribution so important?

a look at why it is important for businesses not to underestimate the humble leaflet drop and why such success has been shown to come from using the industry to advertise you're company, be it small or large

its a little known fact that 80 out of the top 100 advertisers all use door to door distribution as a method of reaching their customers. As bold a statement that is, it is clear that the trend is one that is likely to continue as door to door distribution has been one of the fastest growing media since the 90's (1994).

This is likely due to the majority of people who have seen such success from this type of marketing. with a 80% chance of the customer looking at your advertising material, and up to 66% acting on it, it is clear to see that direct mail marketing is a force to be reckoned with. The direct marketing association's study of 2007 saw that a staggering 97% of people who received a leaflet were aware of it, with an astounding 72% of customers acting on their new leaflet/s. The best results shown were considered to be seen when providing a 'money off' voucher, with over 80% of customers making sure that they bag the deal they found on their welcome mat! Clearly leaflet distribution in the UK is an ever expanding, and extremely popular choice for companies to advertise their products direct to their customers.
Many companies are beginning to seek third party leaflet distribution companies as to allow them with the ability to reach out to their customers with out the stress of creating a campaign and 'manning the streets' to complete it. in doing so, it is essential to find companies that are located within that area that are able to understand you're requirements and can best suit a campaign specific to you're requirements. this can be seen in many companies, such as Folium Distribution, who are able to gain a good understanding of their chosen area (in this case, Huddersfield) and provide a specialist service based on their clients needs
Many companies are beginning to seek third party leaflet distribution companies as to allow them with the ability to reach out to their customers with out the stress of creating a campaign and 'manning the streets' to complete it. in doing so, it is essential to find companies that are located within that area that are able to understand you're requirements and can best suit a campaign specific to you're requirements. this can be seen in many companies, such as Folium Distribution, who are able to gain a good understanding of their chosen area (in this case, Huddersfield) and provide a specialist service based on their clients needs



Amazingly, the above mentioned benefits are only the trends that occur, and not really the reason behind them. in reality, people chose to use leaflet drops for many different reasons, from trying to ensure that they are delivering directly to their customers to enabling them to advertise to people who are likely to use their services in a cost effective manner.with peoples advertising budgets becoming more and more sensitive due to the current economic climate, it is key to realise that leaflet distribution prices are still at an extremely low rate allowing companies to ensure that they are getting a good service for a decent price. Within areas of England such as Huddersfield (West Yorkshire) leaflet distribution is becoming increasingly popular as an option for marketing your business, giving access to potentially large markets with extreme ease.

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